{"id":997227,"date":"2026-03-10T08:11:49","date_gmt":"2026-03-10T02:41:49","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=997227"},"modified":"2026-03-10T08:50:04","modified_gmt":"2026-03-10T03:20:04","slug":"unified-ad-tracking-needs-wider-buy-in-to-succeed","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/10\/unified-ad-tracking-needs-wider-buy-in-to-succeed\/","title":{"rendered":"Unified ad tracking needs wider buy-in to succeed"},"content":{"rendered":"<p>Designed to solve one of the advertising industry&#8217;s biggest measurement gaps by giving brands a single, granular view of campaign reach across television and digital, the success of the Broadcast Audience Research Council India (BARC)-Nielsen cross-media measurement system hinges on India&#8217;s biggest broadcasters and streaming platforms getting on board, media experts said. <\/p>\n<p>Without wider participation from major TV networks and OTT platforms, its ability to emerge as a credible industry currency may remain constrained, forcing advertisers to continue stitching together fragmented data from multiple measurement tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designed to solve one of the advertising industry&#8217;s biggest measurement gaps by giving brands a single, granular view of campaign reach across television and digital, the success of the Broadcast Audience Research Council India (BARC)-Nielsen cross-media measurement system hinges on India&#8217;s biggest broadcasters and streaming platforms getting on board, media experts said. Without wider participation from major TV networks and OTT platforms, its ability to emerge as a credible industry currency may remain constrained, forcing advertisers to continue stitching together fragmented data from multiple measurement tools.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-997227","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/997227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=997227"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/997227\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=997227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=997227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=997227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}