{"id":997016,"date":"2026-03-09T09:07:32","date_gmt":"2026-03-09T03:37:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=997016"},"modified":"2026-03-09T09:13:41","modified_gmt":"2026-03-09T03:43:41","slug":"india-new-zealand-final-ad-rush-jiostar-seeks-rs-50l-for-10-sec-spot","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/09\/india-new-zealand-final-ad-rush-jiostar-seeks-rs-50l-for-10-sec-spot\/","title":{"rendered":"India-New Zealand final ad rush: JioStar seeks Rs 50L for 10-sec spot"},"content":{"rendered":"<p>Mumbai: JioStar, the official media rights holder for the International Cricket Council (ICC), is seeking about Rs 50 lakh for a 10-second advertising spot during the India-New Zealand final as demand from advertisers\u2019 surges following India\u2019s run to the title clash, several ad executives said. <\/p>\n<p>Media buyers said the broadcaster was quoting a premium because advertising inventory for the final is limited, while viewership has risen sharply through the tournament. <\/p>\n<p>JioHotstar recorded 65.2 million peak concurrent viewers during the India-England semi-final, setting a world record for the highest concurrency for a live event on any digital platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: JioStar, the official media rights holder for the International Cricket Council (ICC), is seeking about Rs 50 lakh for a 10-second advertising spot during the India-New Zealand final as demand from advertisers\u2019 surges following India\u2019s run to the title clash, several ad executives said. Media buyers said the broadcaster was quoting a premium because advertising inventory for the final is limited, while viewership has risen sharply through the tournament. JioHotstar recorded 65.2 million peak concurrent viewers during the India-England semi-final, setting a world record for the highest concurrency for a live event on any digital platform.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-997016","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/997016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=997016"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/997016\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=997016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=997016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=997016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}