{"id":996606,"date":"2026-03-06T09:04:39","date_gmt":"2026-03-06T03:34:39","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=996606"},"modified":"2026-03-06T09:21:48","modified_gmt":"2026-03-06T03:51:48","slug":"uks-nothing-splashes-colour-on-new-phones-to-shake-up-boring-tech","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/06\/uks-nothing-splashes-colour-on-new-phones-to-shake-up-boring-tech\/","title":{"rendered":"UK&#8217;s Nothing splashes colour on new phones to shake up &#8216;boring&#8217; tech"},"content":{"rendered":"<p>Nothing, the smartphone maker founded in London by Carl Pei, launched new mid-tier handsets and headphones on Thursday, adding new colours to its white, black and grey palette to appeal to digitally adept younger customers. <\/p>\n<p>Pei, a Swedish national who previously co-founded Chinese brand OnePlus, started Nothing in 2020 with the aim of making consumer technology less monotonous. He said smartphones had become &#8220;kind of boring&#8221;, with only incremental improvements in batteries, screens and cameras.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nothing, the smartphone maker founded in London by Carl Pei, launched new mid-tier handsets and headphones on Thursday, adding new colours to its white, black and grey palette to appeal to digitally adept younger customers. Pei, a Swedish national who previously co-founded Chinese brand OnePlus, started Nothing in 2020 with the aim of making consumer technology less monotonous. He said smartphones had become &#8220;kind of boring&#8221;, with only incremental improvements in batteries, screens and cameras.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,85,22],"tags":[],"class_list":["post-996606","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-telegraph","category-the-telegraph"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/996606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=996606"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/996606\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=996606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=996606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=996606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}