{"id":996570,"date":"2026-03-06T08:47:17","date_gmt":"2026-03-06T03:17:17","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=996570"},"modified":"2026-03-06T08:58:24","modified_gmt":"2026-03-06T03:28:24","slug":"veggies-finally-face-the-camera","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/06\/veggies-finally-face-the-camera\/","title":{"rendered":"Veggies finally face the camera"},"content":{"rendered":"<p>Buying fruits and vegetables online has long required a small leap of faith. You tap \u2018add\u2019 to cart, wait 10 minutes, and hope the apples that come to your doorstep are not bruised or the tomatoes overripe. But quick commerce platform Zepto is now trying to reduce that leap. <\/p>\n<p>The company has begun piloting a new in-app feature called Real Lens that lets customers view actual photographs of fruits and vegetables available at their nearest dark store \u2014 taken each morning before the day\u2019s orders begin to roll in. Users can toggle between the two to view what the stock at that location actually looks like on that day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buying fruits and vegetables online has long required a small leap of faith. You tap \u2018add\u2019 to cart, wait 10 minutes, and hope the apples that come to your doorstep are not bruised or the tomatoes overripe. But quick commerce platform Zepto is now trying to reduce that leap. The company has begun piloting a new in-app feature called Real Lens that lets customers view actual photographs of fruits and vegetables available at their nearest dark store \u2014 taken each morning before the day\u2019s orders begin to roll in. Users can toggle between the two to view what the stock [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-996570","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/996570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=996570"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/996570\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=996570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=996570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=996570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}