{"id":996474,"date":"2026-03-06T07:47:08","date_gmt":"2026-03-06T02:17:08","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=996474"},"modified":"2026-03-06T08:03:15","modified_gmt":"2026-03-06T02:33:15","slug":"paytm-ahead-on-monetisation-diversified-business-model-gives-it-edge-over-peers-bofa","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/03\/06\/paytm-ahead-on-monetisation-diversified-business-model-gives-it-edge-over-peers-bofa\/","title":{"rendered":"Paytm ahead on monetisation, diversified business model gives it edge over peers: BofA"},"content":{"rendered":"<p>New Delhi: Noida-based payments major Paytm has pulled ahead in its monetisation journey compared to peers, driven by a more diversified mix across high-monetisation categories such as merchant lending and financial services helping it improve profitability, positioning it strongly within India&#8217;s evolving fintech landscape, according to a BofA Global Research report. <\/p>\n<p>BofA says Paytm continues to extend leadership in medium to high-monetisation segments such as merchant payments and lending, placing it ahead of rivals with a diversified revenue mix.Also Read: Walmart-backed PhonePe targets up to $10.5 billion valuation in India IPO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Noida-based payments major Paytm has pulled ahead in its monetisation journey compared to peers, driven by a more diversified mix across high-monetisation categories such as merchant lending and financial services helping it improve profitability, positioning it strongly within India&#8217;s evolving fintech landscape, according to a BofA Global Research report. BofA says Paytm continues to extend leadership in medium to high-monetisation segments such as merchant payments and lending, placing it ahead of rivals with a diversified revenue mix.Also Read: Walmart-backed PhonePe targets up to $10.5 billion valuation in India IPO<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-996474","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/996474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=996474"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/996474\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=996474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=996474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=996474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}