{"id":995346,"date":"2026-02-27T09:52:53","date_gmt":"2026-02-27T04:22:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=995346"},"modified":"2026-02-27T10:56:15","modified_gmt":"2026-02-27T05:26:15","slug":"tcs-not-afraid-of-ai-fine-with-revenue-cannibalisation-as-well-ceo-krithivasan","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/27\/tcs-not-afraid-of-ai-fine-with-revenue-cannibalisation-as-well-ceo-krithivasan\/","title":{"rendered":"TCS not afraid of AI, fine with revenue cannibalisation as well: CEO Krithivasan"},"content":{"rendered":"<p>Country\u2019s largest IT services company TCS is \u201cnot afraid\u201d of artificial intelligence and is also fine with revenue \u201ccannibalisation\u201d through the deployment of AI tools by its associates, a top official said on Wednesday. TCS is finding that senior level employees are slower in building AI-based solutions compared to the \u201cproficient\u201d younger staff, its Managing Director and Chief Executive K Krithivasan said at the annual NTLF event here. <\/p>\n<p>\u201cWe encourage our associates to go out (to the customers and use AI), even if it means cannibalising our revenues,\u201d Krithivasan said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Country\u2019s largest IT services company TCS is \u201cnot afraid\u201d of artificial intelligence and is also fine with revenue \u201ccannibalisation\u201d through the deployment of AI tools by its associates, a top official said on Wednesday. TCS is finding that senior level employees are slower in building AI-based solutions compared to the \u201cproficient\u201d younger staff, its Managing Director and Chief Executive K Krithivasan said at the annual NTLF event here. \u201cWe encourage our associates to go out (to the customers and use AI), even if it means cannibalising our revenues,\u201d Krithivasan said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79,4,18],"tags":[],"class_list":["post-995346","post","type-post","status-publish","format-standard","hentry","category-it-2-the-pioneer","category-newspapers","category-the-pioneer"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/995346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=995346"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/995346\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=995346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=995346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=995346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}