{"id":995075,"date":"2026-02-26T12:22:49","date_gmt":"2026-02-26T06:52:49","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=995075"},"modified":"2026-02-26T12:36:29","modified_gmt":"2026-02-26T07:06:29","slug":"tcs-is-not-afraid-of-ai-revenue-cannibalisation-ceo-krithi-krithivasan-says","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/26\/tcs-is-not-afraid-of-ai-revenue-cannibalisation-ceo-krithi-krithivasan-says\/","title":{"rendered":"TCS is not afraid of AI, revenue cannibalisation, CEO Krithi Krithivasan says"},"content":{"rendered":"<p>Tata Consultancy Services Ltd. is \u201cnot afraid\u201d of AI or \u201crevenue cannibalisation\u201d due to AI tools used by clients. In fact, India&#8217;s largest IT services firm is pushing employees to use AI tools to deliver work faster and cheaper.<\/p>\n<p>\u201cWe are telling associates that if you find that you can do something faster, better, cheaper with AI, you should probably go and tell your customers (about that) even if it cannibalises revenue,\u201d TCS CEO Krithi Krithivasan said at the Nasscom Technology and Leadership Forum in Mumbai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Consultancy Services Ltd. is \u201cnot afraid\u201d of AI or \u201crevenue cannibalisation\u201d due to AI tools used by clients. In fact, India&#8217;s largest IT services firm is pushing employees to use AI tools to deliver work faster and cheaper. \u201cWe are telling associates that if you find that you can do something faster, better, cheaper with AI, you should probably go and tell your customers (about that) even if it cannibalises revenue,\u201d TCS CEO Krithi Krithivasan said at the Nasscom Technology and Leadership Forum in Mumbai.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,51,4],"tags":[],"class_list":["post-995075","post","type-post","status-publish","format-standard","hentry","category-hindustantimes","category-it-2-hindustantimes","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/995075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=995075"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/995075\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=995075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=995075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=995075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}