{"id":995068,"date":"2026-02-26T12:19:34","date_gmt":"2026-02-26T06:49:34","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=995068"},"modified":"2026-02-26T12:19:34","modified_gmt":"2026-02-26T06:49:34","slug":"tcs-were-not-afraid-of-ai-disrupting-livelihoods","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/26\/tcs-were-not-afraid-of-ai-disrupting-livelihoods\/","title":{"rendered":"TCS: We&#8217;re not afraid of AI disrupting livelihoods"},"content":{"rendered":"<p>Mumbai: Calling GenAI a civilisational shift, TCS CEO K Krithivasan said the company is not afraid of the technology disrupting livelihoods and is prepared to cannibalise its own revenues if needed, leveraging AI to deliver client outcomes more effectively. &#8220;We are telling associates that if you find you can do something faster, better and cheaper with AI, you should proactively tell your customers &#8211; even if it cannibalises revenue. We are not afraid that this technology will take away our livelihood. We believe it will open up more opportunities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Calling GenAI a civilisational shift, TCS CEO K Krithivasan said the company is not afraid of the technology disrupting livelihoods and is prepared to cannibalise its own revenues if needed, leveraging AI to deliver client outcomes more effectively. &#8220;We are telling associates that if you find you can do something faster, better and cheaper with AI, you should proactively tell your customers &#8211; even if it cannibalises revenue. We are not afraid that this technology will take away our livelihood. We believe it will open up more opportunities.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-995068","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/995068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=995068"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/995068\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=995068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=995068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=995068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}