{"id":994922,"date":"2026-02-26T07:59:10","date_gmt":"2026-02-26T02:29:10","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=994922"},"modified":"2026-02-26T11:06:30","modified_gmt":"2026-02-26T05:36:30","slug":"tcs-ceo-k-krithivasan-urges-employees-to-recommend-ai-first-solutions-to-customers-even-if-it-cannibalises-revenue","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/26\/tcs-ceo-k-krithivasan-urges-employees-to-recommend-ai-first-solutions-to-customers-even-if-it-cannibalises-revenue\/","title":{"rendered":"TCS CEO K Krithivasan urges employees to recommend AI-first solutions to customers, even if it \u2018cannibalises\u2019 revenue"},"content":{"rendered":"<p>If the \u2018reorganisation\u2019 of its workforce last year wasn\u2019t indicative enough, Tata Consultancy Services (TCS) is going all in on AI, with the company aggressively pushing its workforce to prioritise AI-first solutions in client engagements. TCS CEO K Krithivasan stands by the AI-first approach to such an extent that he is ready to \u2018cannibalise\u2019 the traditional manpower-intensive delivery models. <\/p>\n<p>In recent internal communication and public statements, Krithivasan encouraged TCS associates to adopt an AI-first culture proactively. \u201cI am encouraging you to ensure that the solution you provide to your customer is AI-first, even if it means that we are cannibalising the delivery,\u201d he reportedly stated. Krithivasan highlighted that failing to embrace AI-driven efficiencies could pose a greater long-term risk than short-term revenue hits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If the \u2018reorganisation\u2019 of its workforce last year wasn\u2019t indicative enough, Tata Consultancy Services (TCS) is going all in on AI, with the company aggressively pushing its workforce to prioritise AI-first solutions in client engagements. TCS CEO K Krithivasan stands by the AI-first approach to such an extent that he is ready to \u2018cannibalise\u2019 the traditional manpower-intensive delivery models. In recent internal communication and public statements, Krithivasan encouraged TCS associates to adopt an AI-first culture proactively. \u201cI am encouraging you to ensure that the solution you provide to your customer is AI-first, even if it means that we are cannibalising [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-994922","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/994922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=994922"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/994922\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=994922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=994922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=994922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}