{"id":994844,"date":"2026-02-26T07:11:38","date_gmt":"2026-02-26T01:41:38","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=994844"},"modified":"2026-02-26T07:21:40","modified_gmt":"2026-02-26T01:51:40","slug":"tcs-urging-staff-to-use-ai-despite-risk-to-revenue-ceo-says","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/26\/tcs-urging-staff-to-use-ai-despite-risk-to-revenue-ceo-says\/","title":{"rendered":"TCS urging staff to use AI despite risk to revenue, CEO says"},"content":{"rendered":"<p>Tata Consultancy Services is urging employees to use artificial intelligence tools to deliver work faster and cheaper, even if it eats into the company&#8217;s revenue, the CEO of India&#8217;s largest software-services provider said on Wednesday. <\/p>\n<p>The comments \u200ccome as \u2060investor \u2060concerns about AI disrupting the Indian IT sector&#8217;s traditional, labour-heavy \u200boperating model have wiped off about $68.6 billion market value in February. <\/p>\n<p>&#8220;We \u200bare telling associates that if you find that you can do something faster, better, cheaper with AI, \u200byou should probably go and tell \u2060your customers, \u200ceven if it cannibalises revenue,&#8221; CEO \u200bK Krithivasan \u200bsaid at the Nasscom Technology and \u2060Leadership Forum in Mumbai.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Consultancy Services is urging employees to use artificial intelligence tools to deliver work faster and cheaper, even if it eats into the company&#8217;s revenue, the CEO of India&#8217;s largest software-services provider said on Wednesday. The comments \u200ccome as \u2060investor \u2060concerns about AI disrupting the Indian IT sector&#8217;s traditional, labour-heavy \u200boperating model have wiped off about $68.6 billion market value in February. &#8220;We \u200bare telling associates that if you find that you can do something faster, better, cheaper with AI, \u200byou should probably go and tell \u2060your customers, \u200ceven if it cannibalises revenue,&#8221; CEO \u200bK Krithivasan \u200bsaid at the Nasscom [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-994844","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/994844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=994844"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/994844\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=994844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=994844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=994844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}