{"id":994602,"date":"2026-02-25T10:28:46","date_gmt":"2026-02-25T04:58:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=994602"},"modified":"2026-02-25T11:33:53","modified_gmt":"2026-02-25T06:03:53","slug":"vcs-hit-jackpot-as-fmcg-giants-go-on-d2c-acquisition-spree","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/25\/vcs-hit-jackpot-as-fmcg-giants-go-on-d2c-acquisition-spree\/","title":{"rendered":"VCs hit jackpot as FMCG giants go on D2C acquisition spree"},"content":{"rendered":"<p>Venture capital firms such as Fireside Ventures, Eight Roads Ventures and Peak XV Partners fetched multi-bagger returns from brands like Wellbeing Nutrition, Oziva, and Minimalist, reflecting moves by large FMCG and legacy companies to acquire direct-to-consumer (D2C) brands for rapidly expanding their portfolios.<\/p>\n<p>A string of recent acquisitions in India\u2019s D2C space has underlined how lucrative these exits have been for early backers in a short span.<\/p>\n<p>On February 12, USV Pharma, maker of medicines like Ecosprin, Glycomet, and Jalra, announced the purchase of a 79% stake in Wellbeing Nutrition for Rs 1,583 crore in an all-cash deal, expanding into the nutraceutical supplement and wellness space.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Venture capital firms such as Fireside Ventures, Eight Roads Ventures and Peak XV Partners fetched multi-bagger returns from brands like Wellbeing Nutrition, Oziva, and Minimalist, reflecting moves by large FMCG and legacy companies to acquire direct-to-consumer (D2C) brands for rapidly expanding their portfolios. A string of recent acquisitions in India\u2019s D2C space has underlined how lucrative these exits have been for early backers in a short span. On February 12, USV Pharma, maker of medicines like Ecosprin, Glycomet, and Jalra, announced the purchase of a 79% stake in Wellbeing Nutrition for Rs 1,583 crore in an all-cash deal, expanding into [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-994602","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/994602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=994602"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/994602\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=994602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=994602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=994602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}