{"id":994029,"date":"2026-02-20T11:08:49","date_gmt":"2026-02-20T05:38:49","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=994029"},"modified":"2026-02-20T11:08:49","modified_gmt":"2026-02-20T05:38:49","slug":"claude-users-spike-11-after-super-bowl-as-anthropic-mocks-openais-move-to-bring-ads-to-chatgpt","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/20\/claude-users-spike-11-after-super-bowl-as-anthropic-mocks-openais-move-to-bring-ads-to-chatgpt\/","title":{"rendered":"Claude users spike 11% after Super Bowl as Anthropic mocks OpenAI&#8217;s move to bring ads to ChatGPT"},"content":{"rendered":"<p>While the Seattle Seahawks demolished the New England Patriots on the pitch during Super Bowl LX, a similar drubbing was taking place off the pitch, in the AI-vs-AI contest playing out during commercial breaks. Here, Anthropic emerged as the uncontested winner, using commercial breaks to target OpenAI&#8217;s decision test ads on ChatGPT.<\/p>\n<p>According to a report by CNBC, which cited data analyzed by BNP Paribas, Anthropic&#8217;s ad campaign during Super Bowl LX delivered the biggest user boost of any AI company advertising during the game.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the Seattle Seahawks demolished the New England Patriots on the pitch during Super Bowl LX, a similar drubbing was taking place off the pitch, in the AI-vs-AI contest playing out during commercial breaks. Here, Anthropic emerged as the uncontested winner, using commercial breaks to target OpenAI&#8217;s decision test ads on ChatGPT. According to a report by CNBC, which cited data analyzed by BNP Paribas, Anthropic&#8217;s ad campaign during Super Bowl LX delivered the biggest user boost of any AI company advertising during the game.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,13,4],"tags":[],"class_list":["post-994029","post","type-post","status-publish","format-standard","hentry","category-it-2-live-mint","category-live-mint","category-newspapers"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/994029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=994029"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/994029\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=994029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=994029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=994029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}