{"id":993714,"date":"2026-02-19T09:02:20","date_gmt":"2026-02-19T03:32:20","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=993714"},"modified":"2026-02-19T09:15:57","modified_gmt":"2026-02-19T03:45:57","slug":"snaps-direct-revenue-hits-1-billion-annualised-run-rate-as-subscribers-top-25-million","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/19\/snaps-direct-revenue-hits-1-billion-annualised-run-rate-as-subscribers-top-25-million\/","title":{"rendered":"Snap&#8217;s direct revenue hits $1 billion annualised run rate as subscribers top 25 million"},"content":{"rendered":"<p>Snap said on Wednesday its direct-revenue business has reached $1 billion in annualised revenue run rate, driven by growth in its Snapchat+ subscription service, as the social media company pushes into new income streams beyond advertising. <\/p>\n<p>The company, whose direct-revenue portfolio spans Snapchat+, the Memories photo and video archive \u200ctool and \u2060in-app \u2060purchases, said its total subscriber count has surpassed 25 million.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap said on Wednesday its direct-revenue business has reached $1 billion in annualised revenue run rate, driven by growth in its Snapchat+ subscription service, as the social media company pushes into new income streams beyond advertising. The company, whose direct-revenue portfolio spans Snapchat+, the Memories photo and video archive \u200ctool and \u2060in-app \u2060purchases, said its total subscriber count has surpassed 25 million.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-993714","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/993714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=993714"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/993714\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=993714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=993714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=993714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}