{"id":992873,"date":"2026-02-17T09:55:53","date_gmt":"2026-02-17T04:25:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=992873"},"modified":"2026-02-17T10:15:06","modified_gmt":"2026-02-17T04:45:06","slug":"shared-costs-targeted-incentives-vital-for-upi-rupay-expansion-study","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/17\/shared-costs-targeted-incentives-vital-for-upi-rupay-expansion-study\/","title":{"rendered":"Shared costs, targeted incentives vital for UPI, RuPay expansion: Study"},"content":{"rendered":"<p>The long-term success of UPI and RuPay cards depends on building a balanced ecosystem that supports all stakeholders and shares infrastructure costs to expand adoption and ensure inclusive, sustainable growth in digital payments, according to a study backed by the Department of Financial Services. <\/p>\n<p>The study recommends introducing tiered cashback programmes for RuPay transactions in Tier 2\u20136 cities, enabling contactless RuPay cards and improving international acceptance through global partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The long-term success of UPI and RuPay cards depends on building a balanced ecosystem that supports all stakeholders and shares infrastructure costs to expand adoption and ensure inclusive, sustainable growth in digital payments, according to a study backed by the Department of Financial Services. The study recommends introducing tiered cashback programmes for RuPay transactions in Tier 2\u20136 cities, enabling contactless RuPay cards and improving international acceptance through global partnerships.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-992873","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/992873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=992873"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/992873\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=992873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=992873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=992873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}