{"id":992312,"date":"2026-02-14T10:18:46","date_gmt":"2026-02-14T04:48:46","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=992312"},"modified":"2026-02-16T07:36:23","modified_gmt":"2026-02-16T02:06:23","slug":"fresh-takes-on-fast-premium-produce-players-challenge-quick-commerces-bruised-promise","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/14\/fresh-takes-on-fast-premium-produce-players-challenge-quick-commerces-bruised-promise\/","title":{"rendered":"Fresh takes on fast: Premium produce players challenge quick commerce\u2019s bruised promise"},"content":{"rendered":"<p>Ten-minute delivery has redefined convenience. But when it comes to fresh produce, foods, speed can\u2019t hide a basic truth: freshness doesn\u2019t travel well on a stopwatch. Consumers ordering such products on quick commerce apps are increasingly discovering the trade-off. Tomatoes arrive soft at the edges. Bananas look fine at the door, blacken by breakfast. Spinach wilts before lunch. In the race to shave minutes off delivery time, quality has become collateral damage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ten-minute delivery has redefined convenience. But when it comes to fresh produce, foods, speed can\u2019t hide a basic truth: freshness doesn\u2019t travel well on a stopwatch. Consumers ordering such products on quick commerce apps are increasingly discovering the trade-off. Tomatoes arrive soft at the edges. Bananas look fine at the door, blacken by breakfast. Spinach wilts before lunch. In the race to shave minutes off delivery time, quality has become collateral damage.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-992312","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/992312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=992312"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/992312\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=992312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=992312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=992312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}