{"id":990931,"date":"2026-02-10T08:20:16","date_gmt":"2026-02-10T02:50:16","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=990931"},"modified":"2026-02-10T08:29:53","modified_gmt":"2026-02-10T02:59:53","slug":"beyond-velocity-how-flipkart-is-building-for-durability","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/10\/beyond-velocity-how-flipkart-is-building-for-durability\/","title":{"rendered":"Beyond velocity: How Flipkart is building for durability"},"content":{"rendered":"<p>Flipkart is changing in ways that signal strategic evolution. The Bengaluru-based major is recalibrating its growth strategy, shifting from expansion to now building a business engineered for long-term competitive advantage, as highlighted in its recent performance data. <\/p>\n<p>In a statement, Flipkart revealed that it had served over 200 million ecosystem customers during the 2025 festive season, with 101 million actively transacting. This 16% year-over-year growth seems modest by the company\u2019s own historical standards, but it is now optimising for quality of engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flipkart is changing in ways that signal strategic evolution. The Bengaluru-based major is recalibrating its growth strategy, shifting from expansion to now building a business engineered for long-term competitive advantage, as highlighted in its recent performance data. In a statement, Flipkart revealed that it had served over 200 million ecosystem customers during the 2025 festive season, with 101 million actively transacting. This 16% year-over-year growth seems modest by the company\u2019s own historical standards, but it is now optimising for quality of engagement.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-990931","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/990931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=990931"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/990931\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=990931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=990931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=990931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}