{"id":990591,"date":"2026-02-07T10:22:49","date_gmt":"2026-02-07T04:52:49","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=990591"},"modified":"2026-02-07T10:22:49","modified_gmt":"2026-02-07T04:52:49","slug":"apple-has-reportedly-junked-an-ai-powered-feature-and-the-reason-is-likely-google","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/07\/apple-has-reportedly-junked-an-ai-powered-feature-and-the-reason-is-likely-google\/","title":{"rendered":"Apple has reportedly junked an AI-powered feature and the reason is likely Google"},"content":{"rendered":"<p>Apple has reportedly shut down \u201cProject Mulberry,\u201d an effort to develop an AI-powered virtual health coach even as the company radically rethinks its wellness strategy. The decision is said to be driven by Services Chief Eddy Cue, marking a step back from a standalone \u2018Health+\u2019 subscription model. According to a report by Bloomberg\u2019s Mark Gurman, the move follows a major leadership transition within Apple\u2019s health division after longtime executive Jeff Williams retired last year.<\/p>\n<p>Citing internal sources, Gurman says that Apple wound down the Mulberry initiative in recent weeks. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has reportedly shut down \u201cProject Mulberry,\u201d an effort to develop an AI-powered virtual health coach even as the company radically rethinks its wellness strategy. The decision is said to be driven by Services Chief Eddy Cue, marking a step back from a standalone \u2018Health+\u2019 subscription model. According to a report by Bloomberg\u2019s Mark Gurman, the move follows a major leadership transition within Apple\u2019s health division after longtime executive Jeff Williams retired last year. Citing internal sources, Gurman says that Apple wound down the Mulberry initiative in recent weeks.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-990591","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/990591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=990591"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/990591\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=990591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=990591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=990591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}