{"id":990154,"date":"2026-02-06T08:41:20","date_gmt":"2026-02-06T03:11:20","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=990154"},"modified":"2026-02-06T08:54:50","modified_gmt":"2026-02-06T03:24:50","slug":"snap-reports-upbeat-revenue-as-holiday-season-fuels-ad-sales","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/06\/snap-reports-upbeat-revenue-as-holiday-season-fuels-ad-sales\/","title":{"rendered":"Snap reports upbeat revenue as holiday season fuels ad sales"},"content":{"rendered":"<p>Snap beat Wall Street estimates for fourth-quarter revenue, as more advertisers turned to the social media platform during the holiday season, sending its shares up over 2% in extended trading. <\/p>\n<p>The \u200cSnapchat-parent said total \u200cactive advertisers on the platform rose 28% in the fourth quarter, underscoring strength in direct response ads and growth in \u200cnew ad formats such as Sponsored Snaps and Promoted Places. <\/p>\n<p>The results calm investor jitters as advertisers increasingly rely on platforms such as Meta and TikTok, which are preferred due to their larger user base.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snap beat Wall Street estimates for fourth-quarter revenue, as more advertisers turned to the social media platform during the holiday season, sending its shares up over 2% in extended trading. The \u200cSnapchat-parent said total \u200cactive advertisers on the platform rose 28% in the fourth quarter, underscoring strength in direct response ads and growth in \u200cnew ad formats such as Sponsored Snaps and Promoted Places. The results calm investor jitters as advertisers increasingly rely on platforms such as Meta and TikTok, which are preferred due to their larger user base.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-990154","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/990154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=990154"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/990154\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=990154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=990154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=990154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}