{"id":989458,"date":"2026-02-03T07:58:17","date_gmt":"2026-02-03T02:28:17","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=989458"},"modified":"2026-02-03T08:15:48","modified_gmt":"2026-02-03T02:45:48","slug":"chinese-smartphone-brands-plan-more-price-hikes-as-costs-rise","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/03\/chinese-smartphone-brands-plan-more-price-hikes-as-costs-rise\/","title":{"rendered":"Chinese smartphone brands plan more price hikes as costs rise"},"content":{"rendered":"<p>New Delhi: Chinese smartphone brands in India are planning two more rounds of price increases till the festive season, encouraged by favourable consumer acceptance of the first price hike of 2026 in early January, said industry executives. Rising cost of components, specially memory and storage, is forcing brands to raise prices to protect margins, and also grow revenues, they said. <\/p>\n<p>Companies have trimmed their sales targets for the year given the potential impact of the higher prices on demand. Quarterly sales targets have been cut by 15-20%, while brands are maintaining lean inventory as a defensive measure.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: Chinese smartphone brands in India are planning two more rounds of price increases till the festive season, encouraged by favourable consumer acceptance of the first price hike of 2026 in early January, said industry executives. Rising cost of components, specially memory and storage, is forcing brands to raise prices to protect margins, and also grow revenues, they said. Companies have trimmed their sales targets for the year given the potential impact of the higher prices on demand. Quarterly sales targets have been cut by 15-20%, while brands are maintaining lean inventory as a defensive measure.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-989458","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/989458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=989458"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/989458\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=989458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=989458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=989458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}