{"id":989456,"date":"2026-02-03T07:57:38","date_gmt":"2026-02-03T02:27:38","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=989456"},"modified":"2026-02-03T08:15:03","modified_gmt":"2026-02-03T02:45:03","slug":"apple-hits-record-28-pc-value-share-in-india-as-smartphone-market-leans-towards-premium-devices","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/02\/03\/apple-hits-record-28-pc-value-share-in-india-as-smartphone-market-leans-towards-premium-devices\/","title":{"rendered":"Apple hits record 28 pc value share in India as smartphone market leans towards premium devices"},"content":{"rendered":"<p>Tech giant Apple has recorded its highest-ever value share of 28 per cent in the Indian smartphone market, driven by a surging &#8220;premiumisation&#8221; trend where consumers are increasingly opting for high-end devices, according to a report by Counterpoint Research. <\/p>\n<p>The report highlighted a significant shift in the world&#8217;s second-largest smartphone market, noting that while volume growth remains steady, the total market value is expanding at a much faster clip as Indian buyers trade up to more expensive models.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tech giant Apple has recorded its highest-ever value share of 28 per cent in the Indian smartphone market, driven by a surging &#8220;premiumisation&#8221; trend where consumers are increasingly opting for high-end devices, according to a report by Counterpoint Research. The report highlighted a significant shift in the world&#8217;s second-largest smartphone market, noting that while volume growth remains steady, the total market value is expanding at a much faster clip as Indian buyers trade up to more expensive models.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-989456","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/989456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=989456"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/989456\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=989456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=989456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=989456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}