India\u2019s Bharti Airtel has partnered with US-based creative computer software maker, Adobe, to offer the Adobe Express Premium for free to its subscriber base of nearly 360 million for one year, as the telecom carrier seeks to tap into the growing creator economy and expand access to artificial intelligence (AI)-driven tools nationwide. <\/p>\n
This partnership will enable Airtel subscribers to create high-quality social assets, marketing materials, short videos, and more, via Adobe Express Premium. <\/p>\n
\u201cWith the Adobe Express Premium worth ~\u20b94,000 now available for free for a year, all Airtel customers can express their creative abilities and produce professional-quality content\u2014regardless of their design experience,\u201d the second-largest Indian telco said in a statement on Thursday. <\/p>\n
The Adobe Express Premium subscription will be available to all Airtel mobile, Wi-Fi, and DTH customers. Customers can avail themselves of this subscription by logging on to the Airtel Thanks App, with no credit card requirement. <\/p>\n
\u201cFrom a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, we want to empower every Airtel customer with the tools for self-expression,\u201d said Siddharth Sharma, CEO (connected homes), and director (marketing), Bharti Airtel. <\/p>\n
\u201cWith Adobe Express, world-class creative tools are no longer a luxury\u2014they\u2019re a reality for every Indian,\u201d Sharma added. <\/p>\n
\u201cWe are excited to partner with Airtel to bring Adobe Express Premium to millions of people across India for free, accelerating the growth of India\u2019s vibrant creator economy and enabling people to easily produce standout content,\u201d said David Wadhwani, president (digital media) at Adobe. <\/p>\n
The subscription will provide access to thousands of professional design templates, including ones tailored for Indian festivals, weddings, and local businesses, along with artificial intelligence (AI)-powered features such as instant background removal, custom image generation, and one-tap video editing, premium Adobe Stock assets, over 30,000 professional fonts, 100GB cloud storage, and advanced features like auto captions and instant resize. <\/p>\n
Adobe Express is available in English, Hindi, Tamil and Bengali.<\/p>\n","protected":false},"excerpt":{"rendered":"
India\u2019s Bharti Airtel has partnered with US-based creative computer software maker, Adobe, to offer the Adobe Express Premium for free to its subscriber base of nearly 360 million for one year, as the telecom carrier seeks to tap into the growing creator economy and expand access to artificial intelligence (AI)-driven tools nationwide. This partnership will enable Airtel subscribers to create high-quality social assets, marketing materials, short videos, and more, via Adobe Express Premium. \u201cWith the Adobe Express Premium worth ~\u20b94,000 now available for free for a year, all Airtel customers can express their creative abilities and produce professional-quality content\u2014regardless of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-988944","post","type-post","status-publish","format-standard","hentry","category-telecom"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/988944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=988944"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/988944\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=988944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=988944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=988944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}