{"id":988781,"date":"2026-01-30T09:24:21","date_gmt":"2026-01-30T03:54:21","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=988781"},"modified":"2026-01-30T10:39:42","modified_gmt":"2026-01-30T05:09:42","slug":"set-looks-beyond-fiction-backs-global-reality-formats-for-weekday-growth","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/30\/set-looks-beyond-fiction-backs-global-reality-formats-for-weekday-growth\/","title":{"rendered":"SET looks beyond fiction, backs global reality formats for weekday growth"},"content":{"rendered":"<p>Hindi general entertainment channel Sony Entertainment Television (SET) is sharpening its focus on international reality formats as part of a broader programming reset aimed at building a sustainable weekday audience, particularly among male viewers, while appealing to premium advertisers seeking faster brand impact. <\/p>\n<p>The shift comes as the channel looks to plug a clear weekday programming gap and reduce its reliance on an increasingly crowded fiction space. Non-fiction shows tend to attract a more balanced male and female viewership, while fiction programming continues to skew heavily towards women.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hindi general entertainment channel Sony Entertainment Television (SET) is sharpening its focus on international reality formats as part of a broader programming reset aimed at building a sustainable weekday audience, particularly among male viewers, while appealing to premium advertisers seeking faster brand impact. The shift comes as the channel looks to plug a clear weekday programming gap and reduce its reliance on an increasingly crowded fiction space. Non-fiction shows tend to attract a more balanced male and female viewership, while fiction programming continues to skew heavily towards women.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-988781","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/988781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=988781"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/988781\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=988781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=988781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=988781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}