{"id":988722,"date":"2026-01-30T09:02:53","date_gmt":"2026-01-30T03:32:53","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=988722"},"modified":"2026-01-30T10:04:44","modified_gmt":"2026-01-30T04:34:44","slug":"apple-warns-memory-costs-are-starting-to-bite-as-samsung-sk-hynix-prioritise-ai-chips","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/30\/apple-warns-memory-costs-are-starting-to-bite-as-samsung-sk-hynix-prioritise-ai-chips\/","title":{"rendered":"Apple warns memory costs are starting to bite as Samsung, SK Hynix prioritise AI chips"},"content":{"rendered":"<p>Apple said rising memory chip prices had started to pressure profitability in the current quarter, \u2060echoing warnings from South Korean chipmakers that are diverting production toward higher-margin memory chips that support AI workloads. <\/p>\n<p>&#8220;We do continue to see market pricing for memory increasing significantly,&#8221; Apple CEO Tim Cook said on Thursday when asked on an earnings call about how the crunch was showing up in the company&#8217;s production plans for the year. <\/p>\n<p>While he said the impact \u200cof the memory \u200cshortage had &#8220;minimal impact&#8221; in the holiday quarter ended December 31, which is typically its strongest for sales, he expected it would have more of an impact in the current quarter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple said rising memory chip prices had started to pressure profitability in the current quarter, \u2060echoing warnings from South Korean chipmakers that are diverting production toward higher-margin memory chips that support AI workloads. &#8220;We do continue to see market pricing for memory increasing significantly,&#8221; Apple CEO Tim Cook said on Thursday when asked on an earnings call about how the crunch was showing up in the company&#8217;s production plans for the year. While he said the impact \u200cof the memory \u200cshortage had &#8220;minimal impact&#8221; in the holiday quarter ended December 31, which is typically its strongest for sales, he expected [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-988722","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/988722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=988722"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/988722\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=988722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=988722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=988722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}