{"id":988701,"date":"2026-01-30T08:51:23","date_gmt":"2026-01-30T03:21:23","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=988701"},"modified":"2026-01-30T09:23:57","modified_gmt":"2026-01-30T03:53:57","slug":"swiggy-flags-quick-commerce-growth-impact-from-irrational-competition-bulk-order-cannibalisation","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/30\/swiggy-flags-quick-commerce-growth-impact-from-irrational-competition-bulk-order-cannibalisation\/","title":{"rendered":"Swiggy flags quick commerce growth impact from irrational competition, bulk order cannibalisation"},"content":{"rendered":"<p>Food and grocery delivery company Swiggy said that \u201cirrational\u201d competition and cannibalisation by its bulk-ordering programme Maxxsaver had impacted the order and gross sales growth of its quick commerce arm Instamart, particularly in the low AOV (average order value) segments. <\/p>\n<p>Instamart\u2019s operating losses, after a brief dip in the September quarter, widened again in October-December 2025 to Rs 908 crore. <\/p>\n<p>During the quarter, the 10-minute delivery platform recorded a GOV (gross order value) of Rs 7,938 crore, up 103% year-on-year, while total orders rose 45% to 106.4 million.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Food and grocery delivery company Swiggy said that \u201cirrational\u201d competition and cannibalisation by its bulk-ordering programme Maxxsaver had impacted the order and gross sales growth of its quick commerce arm Instamart, particularly in the low AOV (average order value) segments. Instamart\u2019s operating losses, after a brief dip in the September quarter, widened again in October-December 2025 to Rs 908 crore. During the quarter, the 10-minute delivery platform recorded a GOV (gross order value) of Rs 7,938 crore, up 103% year-on-year, while total orders rose 45% to 106.4 million.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-988701","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/988701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=988701"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/988701\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=988701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=988701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=988701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}