{"id":987943,"date":"2026-01-27T07:22:50","date_gmt":"2026-01-27T01:52:50","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=987943"},"modified":"2026-01-27T07:32:31","modified_gmt":"2026-01-27T02:02:31","slug":"gst-cut-drives-shift-to-big-screen-tvs-43-inch-plus-now-two-thirds-of-sales","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/27\/gst-cut-drives-shift-to-big-screen-tvs-43-inch-plus-now-two-thirds-of-sales\/","title":{"rendered":"GST cut drives shift to big-screen TVs, 43-inch-plus now two-thirds of sales"},"content":{"rendered":"<p>Kolkata: Indians now want TV sets &#8211; and discounts &#8211; as big as they come. The reduction in goods and services tax (GST) on large-screen televisions since September 22 has boosted sales of 43-inch and above TV sets such that the category made up two-thirds of the total market in the previous quarter. <\/p>\n<p>That compares with just about half in January-March 2025, data shared exclusively with ET by market tracker Counterpoint Research showed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kolkata: Indians now want TV sets &#8211; and discounts &#8211; as big as they come. The reduction in goods and services tax (GST) on large-screen televisions since September 22 has boosted sales of 43-inch and above TV sets such that the category made up two-thirds of the total market in the previous quarter. That compares with just about half in January-March 2025, data shared exclusively with ET by market tracker Counterpoint Research showed.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-987943","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=987943"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987943\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=987943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=987943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=987943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}