{"id":987681,"date":"2026-01-26T09:12:16","date_gmt":"2026-01-26T03:42:16","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=987681"},"modified":"2026-01-26T10:07:49","modified_gmt":"2026-01-26T04:37:49","slug":"break-even-eludes-quick-commerce-firms-in-tier-2-market-push","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/26\/break-even-eludes-quick-commerce-firms-in-tier-2-market-push\/","title":{"rendered":"Break-even eludes quick-commerce firms in tier-2 market push"},"content":{"rendered":"<p>The country\u2019s top quick commerce (QC) players are making steady inroads into smaller towns and cities in their quest for growth. In the last one year alone, market leader Blinkit has taken its presence to a total of 200 cities from 150 cities earlier, a growth of 33%, driven in part by consumer aspirations, disposable incomes and digital adoption. Rival Instamart is now present in 140 towns; Zepto and BigBasket are in 70 and 40 cities each.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The country\u2019s top quick commerce (QC) players are making steady inroads into smaller towns and cities in their quest for growth. In the last one year alone, market leader Blinkit has taken its presence to a total of 200 cities from 150 cities earlier, a growth of 33%, driven in part by consumer aspirations, disposable incomes and digital adoption. Rival Instamart is now present in 140 towns; Zepto and BigBasket are in 70 and 40 cities each.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-987681","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=987681"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987681\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=987681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=987681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=987681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}