{"id":987633,"date":"2026-01-26T08:45:19","date_gmt":"2026-01-26T03:15:19","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=987633"},"modified":"2026-01-26T09:06:04","modified_gmt":"2026-01-26T03:36:04","slug":"ai-led-it-deals-still-forms-small-chunk-despite-hype-zensar-ceo","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/26\/ai-led-it-deals-still-forms-small-chunk-despite-hype-zensar-ceo\/","title":{"rendered":"AI-led IT deals still forms small chunk despite hype: Zensar CEO"},"content":{"rendered":"<p>New artificial intelligence (AI)-driven deals are plentiful and more profitable but they make up a small portion of the overall IT landscape, Manish Tandon, chief executive and managing director of Zensar Technologies, told ET in an interview. Traditional projects, he said, still account for a larger share, though they face heavy discounts and margin pressures. <\/p>\n<p>Pointing out that the IT industry is caught up in the AI hype, he said Zensar noted that 20% of its order bookings were \u201cAI-influenced\u201d, using AI toolsets to either deliver or sell and differentiate its services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New artificial intelligence (AI)-driven deals are plentiful and more profitable but they make up a small portion of the overall IT landscape, Manish Tandon, chief executive and managing director of Zensar Technologies, told ET in an interview. Traditional projects, he said, still account for a larger share, though they face heavy discounts and margin pressures. Pointing out that the IT industry is caught up in the AI hype, he said Zensar noted that 20% of its order bookings were \u201cAI-influenced\u201d, using AI toolsets to either deliver or sell and differentiate its services.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-987633","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=987633"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987633\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=987633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=987633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=987633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}