{"id":987559,"date":"2026-01-24T09:37:57","date_gmt":"2026-01-24T04:07:57","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=987559"},"modified":"2026-01-24T10:05:46","modified_gmt":"2026-01-24T04:35:46","slug":"tata-play-takes-a-shot-at-whats-short-and-sweet-as-indias-dth-model-hunts-for-growth","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/24\/tata-play-takes-a-shot-at-whats-short-and-sweet-as-indias-dth-model-hunts-for-growth\/","title":{"rendered":"Tata Play takes a shot at what&#8217;s short and sweet as India\u2019s DTH model hunts for growth"},"content":{"rendered":"<p>Tata Play Binge has added a new content category, Shots, as it looks to tap emerging mobile viewing habits and create fresh engagement avenues at a time when the direct-to-home television business continues to lose subscribers. The move reflects a broader attempt by DTH-linked platforms to find business potential beyond traditional television viewing by leaning into short-form, mobile-first formats that are drawing increasing attention from users and investors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Play Binge has added a new content category, Shots, as it looks to tap emerging mobile viewing habits and create fresh engagement avenues at a time when the direct-to-home television business continues to lose subscribers. The move reflects a broader attempt by DTH-linked platforms to find business potential beyond traditional television viewing by leaning into short-form, mobile-first formats that are drawing increasing attention from users and investors.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-987559","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=987559"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987559\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=987559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=987559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=987559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}