{"id":987557,"date":"2026-01-24T09:36:17","date_gmt":"2026-01-24T04:06:17","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=987557"},"modified":"2026-01-24T12:30:52","modified_gmt":"2026-01-24T07:00:52","slug":"rising-incomes-literacy-to-drive-indias-tv-viewership-to-1-billion-by-2029-iima-study","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/24\/rising-incomes-literacy-to-drive-indias-tv-viewership-to-1-billion-by-2029-iima-study\/","title":{"rendered":"Rising incomes, literacy to drive India\u2019s TV viewership to 1 billion by 2029: IIMA study"},"content":{"rendered":"<p>India\u2019s television audience is projected to grow to nearly 1 billion viewers by 2029, driven by rising disposable incomes, improving literacy levels, and increasing internet penetration, according to a new study by the Indian Institute of Management Ahmedabad (IIMA). <\/p>\n<p>The \u2018Future of TV in India\u2019 report, authored by IIMA professors Viswanath Pingali and Ankur Sinha and supported by the Brij Disa Centre for Data Science and Artificial Intelligence (CDSA), forecasts a sustained growth phase for television consumption across the country. The study estimates that India\u2019s TV audience will expand at an annual rate of about 2.37% to reach approximately 1.03 billion viewers by 2029.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s television audience is projected to grow to nearly 1 billion viewers by 2029, driven by rising disposable incomes, improving literacy levels, and increasing internet penetration, according to a new study by the Indian Institute of Management Ahmedabad (IIMA). The \u2018Future of TV in India\u2019 report, authored by IIMA professors Viswanath Pingali and Ankur Sinha and supported by the Brij Disa Centre for Data Science and Artificial Intelligence (CDSA), forecasts a sustained growth phase for television consumption across the country. The study estimates that India\u2019s TV audience will expand at an annual rate of about 2.37% to reach approximately 1.03 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-987557","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=987557"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987557\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=987557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=987557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=987557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}