{"id":987023,"date":"2026-01-22T08:05:07","date_gmt":"2026-01-22T02:35:07","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=987023"},"modified":"2026-01-22T08:15:45","modified_gmt":"2026-01-22T02:45:45","slug":"tv-advertising-volumes-dip-in-2025-as-streaming-services-gain","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/22\/tv-advertising-volumes-dip-in-2025-as-streaming-services-gain\/","title":{"rendered":"TV advertising volumes dip in 2025 as streaming services gain"},"content":{"rendered":"<p>Mumbai: Television advertising volume fell in calendar 2025, reflecting a ban on real money gaming (RMG), cuts in TV ad budgets by key categories, and a shift in spending towards digital platforms such as connected TV (CTV) and over-the-top (OTT), said industry executives. <\/p>\n<p>Advertising volume fell 11% during the year, according to TAM data. <\/p>\n<p>A government ban on RMG wiped out \u20b97,000 crore in ad spends last year. Dream11 and My11Circle were among the biggest TV advertisers, especially in sports programming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Television advertising volume fell in calendar 2025, reflecting a ban on real money gaming (RMG), cuts in TV ad budgets by key categories, and a shift in spending towards digital platforms such as connected TV (CTV) and over-the-top (OTT), said industry executives. Advertising volume fell 11% during the year, according to TAM data. A government ban on RMG wiped out \u20b97,000 crore in ad spends last year. Dream11 and My11Circle were among the biggest TV advertisers, especially in sports programming.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-987023","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=987023"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/987023\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=987023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=987023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=987023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}