{"id":986467,"date":"2026-01-20T08:25:11","date_gmt":"2026-01-20T02:55:11","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=986467"},"modified":"2026-01-20T08:52:57","modified_gmt":"2026-01-20T03:22:57","slug":"fashion-and-accessories-brand-salty-raises-rs-30-crore-from-mg-investments-others","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/20\/fashion-and-accessories-brand-salty-raises-rs-30-crore-from-mg-investments-others\/","title":{"rendered":"Fashion and accessories brand Salty raises Rs 30 crore from MG Investments, others"},"content":{"rendered":"<p>Direct-to-consumer (D2C) fashion and accessories brand Salty has raised Rs 30 crore in a funding round led by MG Investments, which also saw participation from all existing investors including Anicut Capital, All In Capital, and JK Group. <\/p>\n<p>The startup plans to deploy the capital to expand into new product categories such as watches, sunglasses, scarves, belts, and bag charms. The funds will also be used to strengthen its core team, scale its presence across ecommerce and quick commerce platforms, and set up its first flagship store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct-to-consumer (D2C) fashion and accessories brand Salty has raised Rs 30 crore in a funding round led by MG Investments, which also saw participation from all existing investors including Anicut Capital, All In Capital, and JK Group. The startup plans to deploy the capital to expand into new product categories such as watches, sunglasses, scarves, belts, and bag charms. The funds will also be used to strengthen its core team, scale its presence across ecommerce and quick commerce platforms, and set up its first flagship store.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-986467","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/986467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=986467"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/986467\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=986467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=986467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=986467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}