{"id":985907,"date":"2026-01-16T10:18:32","date_gmt":"2026-01-16T04:48:32","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=985907"},"modified":"2026-01-17T07:57:47","modified_gmt":"2026-01-17T02:27:47","slug":"swiggy-zepto-drops-10-minute-delivery-pitch-after-government-intervention-heres-what-changes-for-you","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/16\/swiggy-zepto-drops-10-minute-delivery-pitch-after-government-intervention-heres-what-changes-for-you\/","title":{"rendered":"Swiggy, Zepto drops \u201810-minute delivery\u2019 pitch after government intervention, here\u2019s what changes for you"},"content":{"rendered":"<p>Swiggy has stopped promoting its quick commerce offering as a \u201810-minute\u2019 delivery service, following a directive from the Union government asking platforms to remove fixed delivery-time commitments from their branding and marketing, Reuters reported. <\/p>\n<p>In addition to this, Zepto has also removed \u201910-minute\u2019 branding to comply with the government\u2019s order. <\/p>\n<p>The government had asked Swiggy, Blinkit, Zepto and other quick commerce players to discontinue the use of ultra-fast delivery claims, amid concerns that such messaging could put undue pressure on delivery workers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiggy has stopped promoting its quick commerce offering as a \u201810-minute\u2019 delivery service, following a directive from the Union government asking platforms to remove fixed delivery-time commitments from their branding and marketing, Reuters reported. In addition to this, Zepto has also removed \u201910-minute\u2019 branding to comply with the government\u2019s order. The government had asked Swiggy, Blinkit, Zepto and other quick commerce players to discontinue the use of ultra-fast delivery claims, amid concerns that such messaging could put undue pressure on delivery workers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-985907","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=985907"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985907\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=985907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=985907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=985907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}