{"id":985623,"date":"2026-01-16T08:59:43","date_gmt":"2026-01-16T03:29:43","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=985623"},"modified":"2026-01-16T10:02:12","modified_gmt":"2026-01-16T04:32:12","slug":"flipkart-to-launch-slap-its-conversational-ai-shopping-assistant","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/16\/flipkart-to-launch-slap-its-conversational-ai-shopping-assistant\/","title":{"rendered":"Flipkart to launch SLAP, its conversational AI shopping assistant"},"content":{"rendered":"<p>Flipkart will launch its conversational AI shopping assistant, internally called Shop Like a Pro, or SLAP, next week, according to people familiar with the development. <\/p>\n<p>SLAP will be launched as a standalone application. It is the revamped version of Flippi, the generative AI shopping assistant the ecommerce giant first announced in 2023. A separate team has been formed to work on this, which will be launched in phases, ET has learnt. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flipkart will launch its conversational AI shopping assistant, internally called Shop Like a Pro, or SLAP, next week, according to people familiar with the development. SLAP will be launched as a standalone application. It is the revamped version of Flippi, the generative AI shopping assistant the ecommerce giant first announced in 2023. A separate team has been formed to work on this, which will be launched in phases, ET has learnt.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-985623","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=985623"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985623\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=985623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=985623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=985623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}