{"id":985328,"date":"2026-01-14T08:52:29","date_gmt":"2026-01-14T03:22:29","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=985328"},"modified":"2026-01-14T09:04:07","modified_gmt":"2026-01-14T03:34:07","slug":"quick-commerce-firms-drop-10-minute-delivery-claim-after-labour-ministry-intervention","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/14\/quick-commerce-firms-drop-10-minute-delivery-claim-after-labour-ministry-intervention\/","title":{"rendered":"Quick-commerce firms drop &#8217;10-minute&#8217; delivery claim after labour ministry intervention"},"content":{"rendered":"<p>NEW DELHI: Following an intervention from the Labour Ministry, quick-commerce companies such as Blinkit, Zepto, Zomato and Swiggy have begun removing the &#8217;10-minute&#8217; delivery claims from all platforms from today. <\/p>\n<p>According to government sources in the Labour ministry, Blinkit has already complied with the directive and removed the 10-minute delivery promise from its branding. Blinkit\u2019s principal tagline has been revised from \u201c10,000+ products delivered in 10 minutes\u201d to \u201c30,000+ products delivered at your doorstep.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: Following an intervention from the Labour Ministry, quick-commerce companies such as Blinkit, Zepto, Zomato and Swiggy have begun removing the &#8217;10-minute&#8217; delivery claims from all platforms from today. According to government sources in the Labour ministry, Blinkit has already complied with the directive and removed the 10-minute delivery promise from its branding. Blinkit\u2019s principal tagline has been revised from \u201c10,000+ products delivered in 10 minutes\u201d to \u201c30,000+ products delivered at your doorstep.\u201d<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,4,17],"tags":[],"class_list":["post-985328","post","type-post","status-publish","format-standard","hentry","category-it-2-the-new-indian-express","category-newspapers","category-the-new-indian-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=985328"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985328\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=985328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=985328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=985328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}