{"id":985193,"date":"2026-01-14T07:44:41","date_gmt":"2026-01-14T02:14:41","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=985193"},"modified":"2026-01-14T07:46:13","modified_gmt":"2026-01-14T02:16:13","slug":"blinkit-removes-10-minute-delivery-claim-on-govts-orders-swiggy-zepto-may-follow-suit","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/14\/blinkit-removes-10-minute-delivery-claim-on-govts-orders-swiggy-zepto-may-follow-suit\/","title":{"rendered":"Blinkit removes &#8217;10-minute delivery&#8217; claim on govt&#8217;s orders; Swiggy, Zepto may follow suit"},"content":{"rendered":"<p>Eternal-owned quick-commerce platform Blinkit has removed the contentious &#8217;10-minute&#8217; delivery claim from all its platforms effective Tuesday, following an intervention by the Union Ministry of Labour, ET has learnt. <\/p>\n<p>The company\u2019s principal tagline has been revised from \u201c10,000+ products delivered in 10 minutes\u201d to \u201c30,000+ products delivered at your doorstep.\u201d <\/p>\n<p>Other major quick commerce platforms, including Swiggy and Zepto may follow suit as the Labour Ministry is said to have instructed Q-comm majors to take into account the well being of delivery workers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eternal-owned quick-commerce platform Blinkit has removed the contentious &#8217;10-minute&#8217; delivery claim from all its platforms effective Tuesday, following an intervention by the Union Ministry of Labour, ET has learnt. The company\u2019s principal tagline has been revised from \u201c10,000+ products delivered in 10 minutes\u201d to \u201c30,000+ products delivered at your doorstep.\u201d Other major quick commerce platforms, including Swiggy and Zepto may follow suit as the Labour Ministry is said to have instructed Q-comm majors to take into account the well being of delivery workers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-985193","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=985193"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985193\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=985193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=985193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=985193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}