{"id":985174,"date":"2026-01-14T07:27:37","date_gmt":"2026-01-14T01:57:37","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=985174"},"modified":"2026-01-14T07:34:05","modified_gmt":"2026-01-14T02:04:05","slug":"indias-smartphone-market-undergoing-strategic-reset-amidst-increasing-competition","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/14\/indias-smartphone-market-undergoing-strategic-reset-amidst-increasing-competition\/","title":{"rendered":"&#8216;India&#8217;s smartphone market undergoing strategic reset amidst increasing competition&#8217;"},"content":{"rendered":"<p>NEW DELHI: After years of intense competition and fragmented brand strategies that drove rapid scale, India\u2019s mobile handset market is now undergoing a strategic reset, as changing market dynamics prompt original equipment manufacturers (OEMs) to realign brand portfolios to improve execution and reduce costs, according to analysts. <\/p>\n<p>India\u2019s smartphone handset market is seeing a gradual realignment of brand portfolios, with OEMs integrating sub-brands and product series more closely to sharpen execution, reduce costs, and improve operational efficiency, says Prachir Singh, a senior research analyst at Counterpoint Research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW DELHI: After years of intense competition and fragmented brand strategies that drove rapid scale, India\u2019s mobile handset market is now undergoing a strategic reset, as changing market dynamics prompt original equipment manufacturers (OEMs) to realign brand portfolios to improve execution and reduce costs, according to analysts. India\u2019s smartphone handset market is seeing a gradual realignment of brand portfolios, with OEMs integrating sub-brands and product series more closely to sharpen execution, reduce costs, and improve operational efficiency, says Prachir Singh, a senior research analyst at Counterpoint Research.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-985174","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=985174"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/985174\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=985174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=985174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=985174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}