{"id":984282,"date":"2026-01-09T08:05:25","date_gmt":"2026-01-09T02:35:25","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=984282"},"modified":"2026-01-09T08:06:56","modified_gmt":"2026-01-09T02:36:56","slug":"explainer-why-traditional-tv-is-losing-its-hold-over-loyal-audiences","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/09\/explainer-why-traditional-tv-is-losing-its-hold-over-loyal-audiences\/","title":{"rendered":"Explainer: Why traditional TV is losing its hold over loyal audiences"},"content":{"rendered":"<p>The exponential growth of digital platforms has put the linear TV model under much strain. The upside is 58% of Indians still watch traditional television. Legacy media firms can ride out the market turmoil if they prioritise quality, rein in production budgets &amp; reinvent their business models, writes Alokananda Chakraborty<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The exponential growth of digital platforms has put the linear TV model under much strain. The upside is 58% of Indians still watch traditional television. Legacy media firms can ride out the market turmoil if they prioritise quality, rein in production budgets &amp; reinvent their business models, writes Alokananda Chakraborty<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-984282","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/984282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=984282"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/984282\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=984282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=984282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=984282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}