{"id":984046,"date":"2026-01-08T08:25:43","date_gmt":"2026-01-08T02:55:43","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=984046"},"modified":"2026-01-08T09:05:59","modified_gmt":"2026-01-08T03:35:59","slug":"why-indian-tv-is-losing-pricing-power-20-years-of-trai-data-show-ad-slump-12-million-subscriber-loss","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/08\/why-indian-tv-is-losing-pricing-power-20-years-of-trai-data-show-ad-slump-12-million-subscriber-loss\/","title":{"rendered":"Why Indian TV is losing pricing power? 20 years of TRAI data show ad slump, 12 million subscriber loss"},"content":{"rendered":"<p>The economics of Indian television shows signs of strain. Data from the Telecom Regulatory Authority of India\u2019s (TRAI) annual reports show that industry revenues have started to slip, led by a steady fall in advertising. Television revenue declined to Rs 67,900 crore in 2024, resulting in a 4.23% drop from 2022 levels of Rs 70,900 crore, while ad income dropped to Rs 29,400 crore in 2024 from Rs 31,800 crore in 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The economics of Indian television shows signs of strain. Data from the Telecom Regulatory Authority of India\u2019s (TRAI) annual reports show that industry revenues have started to slip, led by a steady fall in advertising. Television revenue declined to Rs 67,900 crore in 2024, resulting in a 4.23% drop from 2022 levels of Rs 70,900 crore, while ad income dropped to Rs 29,400 crore in 2024 from Rs 31,800 crore in 2022.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-984046","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/984046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=984046"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/984046\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=984046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=984046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=984046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}