{"id":983962,"date":"2026-01-08T07:37:29","date_gmt":"2026-01-08T02:07:29","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=983962"},"modified":"2026-01-08T07:47:40","modified_gmt":"2026-01-08T02:17:40","slug":"spotify-makes-it-easier-for-creators-to-earn-reveals-10-billion-podcast-spend","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/08\/spotify-makes-it-easier-for-creators-to-earn-reveals-10-billion-podcast-spend\/","title":{"rendered":"Spotify makes it easier for creators to earn, reveals $10 billion podcast spend"},"content":{"rendered":"<p>Spotify is expanding its monetisation program for creators and introducing new \u200dtools for video podcasters, as it aims to better compete with YouTube and Netflix \u2060in the booming market. <\/p>\n<p>The Swedish streaming company said on Wednesday it has invested more than $10 billion in the podcast industry over the past five years to drive creator \u200cearnings, scale \u200cengagement and build infrastructure. <\/p>\n<p>It is now lowering the thresholds to join its monetisation program, a year \u200cafter the initiative was launched.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify is expanding its monetisation program for creators and introducing new \u200dtools for video podcasters, as it aims to better compete with YouTube and Netflix \u2060in the booming market. The Swedish streaming company said on Wednesday it has invested more than $10 billion in the podcast industry over the past five years to drive creator \u200cearnings, scale \u200cengagement and build infrastructure. It is now lowering the thresholds to join its monetisation program, a year \u200cafter the initiative was launched.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-983962","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/983962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=983962"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/983962\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=983962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=983962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=983962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}