{"id":983759,"date":"2026-01-07T08:30:11","date_gmt":"2026-01-07T03:00:11","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=983759"},"modified":"2026-01-07T08:35:45","modified_gmt":"2026-01-07T03:05:45","slug":"india-emerges-as-global-leader-in-genai-adoption-for-shopping-decisions-bcg-report","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2026\/01\/07\/india-emerges-as-global-leader-in-genai-adoption-for-shopping-decisions-bcg-report\/","title":{"rendered":"India emerges as global leader in GenAI adoption for shopping decisions: BCG Report"},"content":{"rendered":"<p>Indian consumers are leading the global shift toward using generative artificial intelligence (GenAI) in shopping decisions, with nearly two-thirds relying on AI tools to research products and brands before making purchases, according to a new report by Boston Consulting Group (BCG). <\/p>\n<p>The report, &#8216;Consumers Trust AI to Buy Better. Brands Need to Move Quickly,&#8217; finds that 64 per cent of Indian consumers use GenAI as part of their purchase journey&#8211;significantly higher than many global peers. Awareness of GenAI in India has reached 94%, while active usage has climbed to 62%, placing the country among the highest-adoption markets worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indian consumers are leading the global shift toward using generative artificial intelligence (GenAI) in shopping decisions, with nearly two-thirds relying on AI tools to research products and brands before making purchases, according to a new report by Boston Consulting Group (BCG). The report, &#8216;Consumers Trust AI to Buy Better. Brands Need to Move Quickly,&#8217; finds that 64 per cent of Indian consumers use GenAI as part of their purchase journey&#8211;significantly higher than many global peers. Awareness of GenAI in India has reached 94%, while active usage has climbed to 62%, placing the country among the highest-adoption markets worldwide.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-983759","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/983759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=983759"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/983759\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=983759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=983759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=983759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}