{"id":982671,"date":"2025-12-30T10:59:47","date_gmt":"2025-12-30T05:29:47","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=982671"},"modified":"2025-12-30T11:58:50","modified_gmt":"2025-12-30T06:28:50","slug":"leaked-documents-from-2023-reveal-instagrams-strategy-to-bring-teens-back-on-app-two-weeks-after-dozens-of-us-states-sued-meta","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/30\/leaked-documents-from-2023-reveal-instagrams-strategy-to-bring-teens-back-on-app-two-weeks-after-dozens-of-us-states-sued-meta\/","title":{"rendered":"Leaked documents from 2023 reveal Instagram\u2019s strategy to bring teens back on app two weeks after dozens of US states sued Meta"},"content":{"rendered":"<p>Two weeks after several US states filed a lawsuit against Facebook and Instagram parent company Meta for allegedly harming children\u2019s health by hooking adolescents on addictive algorithms, Instagram\u2019s leadership swung into action to win back teens on the app, internal documents from 2023 to 2025 viewed by The Washington Post, have revealed. According to these documents, Instagram head Adam Mosseri directed his team to prioritise teenagers above almost every other business goal.<\/p>\n<p>\u201cAs you are building out your 2024 plans, I\u2019m asking that the business teams stay laser focused on 1) teens&#8230; and 2) Threads, and in that order,\u201d Mosseri wrote in a November 6, 2023, memo, the report said. It pointed out an \u2018aggressive, multiyear campaign\u2019 to reverse a \u201cyears-<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two weeks after several US states filed a lawsuit against Facebook and Instagram parent company Meta for allegedly harming children\u2019s health by hooking adolescents on addictive algorithms, Instagram\u2019s leadership swung into action to win back teens on the app, internal documents from 2023 to 2025 viewed by The Washington Post, have revealed. According to these documents, Instagram head Adam Mosseri directed his team to prioritise teenagers above almost every other business goal. \u201cAs you are building out your 2024 plans, I\u2019m asking that the business teams stay laser focused on 1) teens&#8230; and 2) Threads, and in that order,\u201d Mosseri [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-982671","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/982671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=982671"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/982671\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=982671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=982671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=982671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}