{"id":982500,"date":"2025-12-30T08:10:49","date_gmt":"2025-12-30T02:40:49","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=982500"},"modified":"2025-12-30T08:18:06","modified_gmt":"2025-12-30T02:48:06","slug":"pills-tiktok-and-weight-loss-apps-the-consumer-driven-future-of-glp-1s","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/30\/pills-tiktok-and-weight-loss-apps-the-consumer-driven-future-of-glp-1s\/","title":{"rendered":"Pills, TikTok and weight-loss apps: the consumer-driven future of GLP-1s\u200b"},"content":{"rendered":"<p>Ask executives in the healthcare industry about the future market for \u200dweight-loss drugs and the analogies are telling: monthly GLP-1 medicine subscriptions like a streaming video membership; dose decisions managed on a smartphone \u200bapp; access made as easy as buying a pair of Nikes. <\/p>\n<p>This is their vision of the consumerization of weight-loss as drugmakers Novo Nordisk and Eli Lilly prepare to launch pill versions alongside their blockbuster injectable treatments and increasingly look to cash-pay channels and \u2060telehealth to reach tens of millions of Americans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ask executives in the healthcare industry about the future market for \u200dweight-loss drugs and the analogies are telling: monthly GLP-1 medicine subscriptions like a streaming video membership; dose decisions managed on a smartphone \u200bapp; access made as easy as buying a pair of Nikes. This is their vision of the consumerization of weight-loss as drugmakers Novo Nordisk and Eli Lilly prepare to launch pill versions alongside their blockbuster injectable treatments and increasingly look to cash-pay channels and \u2060telehealth to reach tens of millions of Americans.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,60,10],"tags":[],"class_list":["post-982500","post","type-post","status-publish","format-standard","hentry","category-newspapers","category-telecom-the-economic-times","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/982500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=982500"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/982500\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=982500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=982500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=982500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}