{"id":981496,"date":"2025-12-22T10:28:19","date_gmt":"2025-12-22T04:58:19","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=981496"},"modified":"2025-12-22T10:30:50","modified_gmt":"2025-12-22T05:00:50","slug":"swiggy-instamart-pilots-seller-led-experiential-stores-in-gurugram","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/22\/swiggy-instamart-pilots-seller-led-experiential-stores-in-gurugram\/","title":{"rendered":"Swiggy Instamart pilots seller-led experiential stores in Gurugram"},"content":{"rendered":"<p>Swiggy\u2019s quick commerce vertical Instamart has initiated a pilot experiment with Instamart-branded experiential stores operated by sellers on its platform, with the first such outlet now operational in Gurugram\u2019s M3M 65th Avenue. <\/p>\n<p>The stores, positioned near residential societies, are seller-owned and operated under Instamart branding, with a focus on fresh produce categories where touch-and-feel inspection tend to influence purchase decisions, sources said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swiggy\u2019s quick commerce vertical Instamart has initiated a pilot experiment with Instamart-branded experiential stores operated by sellers on its platform, with the first such outlet now operational in Gurugram\u2019s M3M 65th Avenue. The stores, positioned near residential societies, are seller-owned and operated under Instamart branding, with a focus on fresh produce categories where touch-and-feel inspection tend to influence purchase decisions, sources said.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-981496","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/981496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=981496"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/981496\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=981496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=981496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=981496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}