{"id":981199,"date":"2025-12-20T09:55:15","date_gmt":"2025-12-20T04:25:15","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=981199"},"modified":"2025-12-20T09:55:15","modified_gmt":"2025-12-20T04:25:15","slug":"flipkart-acquires-majority-stake-minvet-for-ai-based-e-commerce-innovation","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/20\/flipkart-acquires-majority-stake-minvet-for-ai-based-e-commerce-innovation\/","title":{"rendered":"Flipkart acquires majority stake Minvet for AI-based e-commerce innovation"},"content":{"rendered":"<p>Domestic e-commerce marketplace Flipkart has announced the acquisition of a majority stake in Minivet. The startup is an AI\/ML solutions provider founded in 2024. The acquisition is a strategic move to build and invest in core Generative AI (GenAI) capabilities, at a time when e-commerce is rapidly shifting towards visual, conversational, and AI-led discovery. This deal is expected to accelerate the transition to a more intuitive, interactive, and immersive shopping experience for e-commerce platforms, including Flipkart.<\/p>\n<p>Minivet AI focuses on generative video for e-commerce, transforming static product catalogues into rich, engaging video content at scale. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Domestic e-commerce marketplace Flipkart has announced the acquisition of a majority stake in Minivet. The startup is an AI\/ML solutions provider founded in 2024. The acquisition is a strategic move to build and invest in core Generative AI (GenAI) capabilities, at a time when e-commerce is rapidly shifting towards visual, conversational, and AI-led discovery. This deal is expected to accelerate the transition to a more intuitive, interactive, and immersive shopping experience for e-commerce platforms, including Flipkart. Minivet AI focuses on generative video for e-commerce, transforming static product catalogues into rich, engaging video content at scale.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,4,11],"tags":[],"class_list":["post-981199","post","type-post","status-publish","format-standard","hentry","category-it-2-the-times-of-india","category-newspapers","category-the-times-of-india"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/981199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=981199"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/981199\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=981199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=981199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=981199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}