{"id":979876,"date":"2025-12-12T09:24:51","date_gmt":"2025-12-12T03:54:51","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=979876"},"modified":"2025-12-12T09:24:51","modified_gmt":"2025-12-12T03:54:51","slug":"sonyliv-leans-into-tamil-telugu-and-malayalam-as-ott-competition-intensifies","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/12\/sonyliv-leans-into-tamil-telugu-and-malayalam-as-ott-competition-intensifies\/","title":{"rendered":"SonyLIV leans into Tamil, Telugu and Malayalam as OTT competition intensifies"},"content":{"rendered":"<p>In a recent interaction, Danish Khan, head of Sony LIV, said the company is applying the same core content philosophy used in Hindi-speaking markets but adapting it to a far more competitive environment. As part of a broader content push, SonyLIV is gearing up to launch 11 originals in the South.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent interaction, Danish Khan, head of Sony LIV, said the company is applying the same core content philosophy used in Hindi-speaking markets but adapting it to a far more competitive environment. As part of a broader content push, SonyLIV is gearing up to launch 11 originals in the South.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-979876","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/979876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=979876"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/979876\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=979876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=979876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=979876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}