{"id":979205,"date":"2025-12-09T09:39:08","date_gmt":"2025-12-09T04:09:08","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=979205"},"modified":"2025-12-09T11:03:47","modified_gmt":"2025-12-09T05:33:47","slug":"jiostars-manoeuvring-puts-cricket-on-a-sticky-wicket","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/09\/jiostars-manoeuvring-puts-cricket-on-a-sticky-wicket\/","title":{"rendered":"JioStar\u2019s manoeuvring puts cricket on a sticky wicket"},"content":{"rendered":"<p>Broadcaster JioStar\u2019s googly to ICC just two months ahead of the men\u2019s T20 World Cup is a wake-up call for the country\u2019s cricket ecosystem, say experts. While cricket still contributes the lion\u2019s share to India\u2019s sports advertising revenue \u2014 85% of the total sports advertising revenue of around \u20b916,633 crore in 2024 \u2014 \u200b\u200ba\u200b\u200b\u200b\u200b 2025 Nielsen report showed that cricket\u2019s popularity among Indian youth (18-30) has dipped between 2019 and 2025, with younger fans exploring sports like motorsport, basketball and MMA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Broadcaster JioStar\u2019s googly to ICC just two months ahead of the men\u2019s T20 World Cup is a wake-up call for the country\u2019s cricket ecosystem, say experts. While cricket still contributes the lion\u2019s share to India\u2019s sports advertising revenue \u2014 85% of the total sports advertising revenue of around \u20b916,633 crore in 2024 \u2014 \u200b\u200ba\u200b\u200b\u200b\u200b 2025 Nielsen report showed that cricket\u2019s popularity among Indian youth (18-30) has dipped between 2019 and 2025, with younger fans exploring sports like motorsport, basketball and MMA.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,4,12],"tags":[],"class_list":["post-979205","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/979205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=979205"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/979205\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=979205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=979205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=979205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}