{"id":978967,"date":"2025-12-08T08:34:28","date_gmt":"2025-12-08T03:04:28","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=978967"},"modified":"2025-12-08T09:06:27","modified_gmt":"2025-12-08T03:36:27","slug":"dont-call-it-a-pivot-these-executives-are-refounding-their-startups","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/08\/dont-call-it-a-pivot-these-executives-are-refounding-their-startups\/","title":{"rendered":"Don&#8217;t call it a pivot; these executives are &#8216;refounding&#8217; their startups"},"content":{"rendered":"<p>Founding a company has always been prestigious in Silicon Valley. Pivoting a struggling company is less glamorous. <\/p>\n<p>So lately, as artificial intelligence has scrambled operations for many businesses, some executives are announcing that they are &#8220;refounding,&#8221; essentially rebranding, as AI startups. <\/p>\n<p>In June, for example, Airtable, a project management platform, announced that &#8220;instead of just adding more AI capabilities to our existing platform, we treated this as a refounding moment for the company,&#8221; sharing that it would be giving AI features to users as a default and rolling out a new pricing model.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founding a company has always been prestigious in Silicon Valley. Pivoting a struggling company is less glamorous. So lately, as artificial intelligence has scrambled operations for many businesses, some executives are announcing that they are &#8220;refounding,&#8221; essentially rebranding, as AI startups. In June, for example, Airtable, a project management platform, announced that &#8220;instead of just adding more AI capabilities to our existing platform, we treated this as a refounding moment for the company,&#8221; sharing that it would be giving AI features to users as a default and rolling out a new pricing model.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,4,10],"tags":[],"class_list":["post-978967","post","type-post","status-publish","format-standard","hentry","category-it-2-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/978967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=978967"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/978967\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=978967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=978967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=978967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}