{"id":978618,"date":"2025-12-05T09:17:23","date_gmt":"2025-12-05T03:47:23","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=978618"},"modified":"2025-12-05T09:42:22","modified_gmt":"2025-12-05T04:12:22","slug":"meity-to-drop-10-deepfake-label-for-film-advertising","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/05\/meity-to-drop-10-deepfake-label-for-film-advertising\/","title":{"rendered":"MeitY to drop 10 % deepfake label for film &amp; advertising"},"content":{"rendered":"<p>The ministry of electronics and information technology (MeitY) is set to exempt the film, advertising, and allied creative sectors from the 10% mandatory labelling rule in its draft deepfake regulations, official sources told Fe. This move comes after a series of consultations and feedback from stakeholders in these industries, and will provide them a much-needed reprieve. The industry had raised concerns about the impact of the proposed rule on creative freedom and production workflows.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The ministry of electronics and information technology (MeitY) is set to exempt the film, advertising, and allied creative sectors from the 10% mandatory labelling rule in its draft deepfake regulations, official sources told Fe. This move comes after a series of consultations and feedback from stakeholders in these industries, and will provide them a much-needed reprieve. The industry had raised concerns about the impact of the proposed rule on creative freedom and production workflows.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,4,12],"tags":[],"class_list":["post-978618","post","type-post","status-publish","format-standard","hentry","category-it-2-the-financial-express","category-newspapers","category-the-financial-express"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/978618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=978618"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/978618\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=978618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=978618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=978618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}