{"id":977982,"date":"2025-12-03T08:05:06","date_gmt":"2025-12-03T02:35:06","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=977982"},"modified":"2025-12-03T08:19:33","modified_gmt":"2025-12-03T02:49:33","slug":"indian-contents-global-streaming-boom-breaks-barriers-with-25-viewership-now-from-overseas-markets","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/03\/indian-contents-global-streaming-boom-breaks-barriers-with-25-viewership-now-from-overseas-markets\/","title":{"rendered":"Indian content&#8217;s global streaming boom breaks barriers, with 25% viewership now from overseas markets"},"content":{"rendered":"<p>Mumbai: Indian content is travelling faster and wider than ever through streaming platforms, with industry leaders saying the global surge in demand marks a turning point for the country&#8217;s media and entertainment economy. <\/p>\n<p>Executives say streaming platforms have dismantled long standing distribution barriers and opened direct access to audiences across continents with nearly 25% of total viewership for Indian OTT and digital programming now comes from overseas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: Indian content is travelling faster and wider than ever through streaming platforms, with industry leaders saying the global surge in demand marks a turning point for the country&#8217;s media and entertainment economy. Executives say streaming platforms have dismantled long standing distribution barriers and opened direct access to audiences across continents with nearly 25% of total viewership for Indian OTT and digital programming now comes from overseas.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-977982","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=977982"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977982\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=977982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=977982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=977982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}