{"id":977978,"date":"2025-12-03T08:02:08","date_gmt":"2025-12-03T02:32:08","guid":{"rendered":"https:\/\/telecomlive.in\/web\/?p=977978"},"modified":"2025-12-03T08:17:43","modified_gmt":"2025-12-03T02:47:43","slug":"two-minutes-to-spare-micro-dramas-keep-audience-glued-to-the-screens","status":"publish","type":"post","link":"https:\/\/telecomlive.in\/web\/2025\/12\/03\/two-minutes-to-spare-micro-dramas-keep-audience-glued-to-the-screens\/","title":{"rendered":"Two minutes to spare: Micro dramas keep audience glued to the screens"},"content":{"rendered":"<p>Mumbai: The viewership base of micro-drama content has surged in less than a year of its existence in India, underscoring growing reception among an increasingly mobile-first audience. <\/p>\n<p>Such content involves a web series of more than 50 episodes with the length of each episode restricted to less than two minutes, especially catering to housewives, commuters, and Gen Z and Gen Alpha audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai: The viewership base of micro-drama content has surged in less than a year of its existence in India, underscoring growing reception among an increasingly mobile-first audience. Such content involves a web series of more than 50 episodes with the length of each episode restricted to less than two minutes, especially catering to housewives, commuters, and Gen Z and Gen Alpha audiences.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58,4,10],"tags":[],"class_list":["post-977978","post","type-post","status-publish","format-standard","hentry","category-broadcasting-the-economic-times","category-newspapers","category-the-economic-times"],"acf":[],"_links":{"self":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/comments?post=977978"}],"version-history":[{"count":0,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/posts\/977978\/revisions"}],"wp:attachment":[{"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/media?parent=977978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/categories?post=977978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/telecomlive.in\/web\/wp-json\/wp\/v2\/tags?post=977978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}